Olin Reams

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In the search for business software, companies have a habit of turning to the 800-pound gorillas in the room. Gorillas, however, do not have the motor skills to create applications that meet highly specific needs. Today, companies are more likely to find unique capabilities and achieve greater productivity by turning to niche software developers. The search for niche developers and specialized products is a trend we see not just in software, but in a multitude of industries. Beer lovers turn away from national beers in the search for the best craft breweries. Music lovers forgo the radio's top ten lists in favor of Indy bands. Foodies turn to farmer's markets and independent restaurants for ingredients and dishes that cannot be found anywhere else. Consumers demand greater personalization, quality and singularity in their products, and the same is increasingly true... (more)